Facebook Live Shopping will stop working on October 1

Meta has announced that it plans to close its Facebook Live Shopping as of October 1, 2022.

The company has said it is closing this feature due to changing consumer behavior, you can see more details below.

Starting October 1, 2022, you will no longer be able to host any new or scheduled Live Shopping activities on Facebook. You will still be able to use Facebook Live to live stream events, but you won’t be able to create product playlists or tag products in your Facebook Live videos.

As consumer browsing behavior shifts towards short video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short video product.

If you want to grab people’s attention with video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to provide deeper scrutiny and review.

If you have a checkout store and want to run Instagram Live Shopping events, you can set up Instagram Live Shopping.

You can find out more information about Meta’s plans to close their Facebook Live Shopping feature on their website at the link below.

Source Meta

Image credit: Dima Solomin

Categories: Technology news

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