Facebook takes Picasso at his word and looks at Clubhouse

“Good artists copy, great artists steal. »Tempted by the esteem success of Clubhouse (read” Clubhouse for the pros, what you need to know “), Facebook is taking over Picasso’s good word.

The company announced Monday that its users could “listen to podcasts directly on the Facebook app” in the coming months.

The social network giant will also add audio creation tools, short sound formats and above all live audio “chat rooms”, very directly inspired by the success of Clubhouse. Note that Slack announced a similar product a few days ago.

Live audio lounges

Facebook indicates that it will test its “Live audio rooms”, or “live audio rooms”, in the tens of millions of groups active on the platform. They should be available to all of its users by the summer.

Still only accessible on iOS (Apple) and by invitation, Clubbouse is visited by 10 million users every week and is already valued at $ 4 billion, just one year after its very confidential launch in Silicon Valley.

“Over 170 million people are already connected to hundreds of thousands of Facebook pages on podcasts and over 35 million are members of fan groups around podcasts – but until now you had to leave the Facebook app to listen to episodes, ”explains the social network. “And because it’s still hard to find podcasts you love, we’ll make it easy for you to find new titles and episodes based on your interests,” he adds.

Accumulate attention time, one of the performance indicators of the platform

Offering podcast listening directly on Facebook allows the network to strengthen its internal services and accumulate attention time, one of the platform’s performance indicators.

If audio formats were low in popularity (apart from podcasts) before the pandemic, containment measures and the fatigue of time spent in front of screens have contributed to a tenfold enthusiasm for platforms that allow listening or interacting without have their eyes on their laptop or computer.

Twitter has been testing its “Spaces” since December, and should soon open these discussion “spaces” for good, after having already launched audio tweets – 140 seconds each – last June.

Borrowing new features to power Facebook’s services is far from a first. Last August, the company added the “Reels” on Instagram, short videos copied from the hugely popular TikTok. A few years ago, it was the social network Snapchat that was also the target of loans from Facebook.

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