Committed to finding cash quickly, FC Barcelona announced it had reached an agreement to sell a 25% stake in Barça Studios, one of its subsidiaries, to Socios.com for €100 million.
FC Barcelona President Joan Laporta announced on Monday on the sidelines of a press conference featuring Jules Kunde that he had reached an agreement to sell a 25% stake in Barça Studios, one of its subsidiaries responsible for managing the club’s digital commerce and audiovisual production, to the Socios platform. .com for 100 million euros.
“We have the permission of the assembly (representatives of supporters-shareholders) to sell 49% of the shares, and at the moment we have sold Socios.com 25%,” the Catalan leader specified. After selling 10% and then 15% of La Liga TV rights to US investment fund Sixth Street for €400 million this summer, FC Barcelona is continuing its quick cash maneuvers to be able to sign up all of its recruits (Rafinha, Kessy, Christensen, Kunde…) in accordance with the salary cap before the start of the championship, which starts for him on August 13 (Vallecano reception). In August 2021, Laporta announced after reviewing the club’s finances that Barça had to deal with a total debt estimated at €1.35 billion.
All La Liga news
Unlike previous deals with Sixth Street, this sale of Socios.com is not for 25 years, but is final. This platform allows clubs to increase their interaction with fans and better monetize it, in particular through the use of fan tokens, a kind of digital assets based on blockchain and cryptocurrencies.
In addition to selling some of their TV rights, Barça have recently been playing on multiple fronts to get quick cash for their market activity, with a €595m loan from Goldman Sachs and a sponsorship deal with Spotify worth around €435m.
All FC Barcelona news