The Xbox Game Pass is often presented as the best current game offer, and it is true that Microsoft’s proposal is attractive: it gives access to hundreds of games, often great news, to download to a PC or Xbox, or even on almost all platforms thanks to streaming from Xbox Cloud Gaming (also available on iOS via Safari).
Despite the attractiveness of this subscription and the heavy investments of Microsoft, it seems that the Game Pass has failed in one of the goals that the publisher had set. Financial documents transmitted by Axios show that during the 12-month period ending at the end of June, the growth in the number of subscribers was 37% while the target was 48%. A disappointing slack and a worrying loss of speed, knowing that the increase in subscribers had been 86% (for a goal of 71%) between July 2019 and June 2020.
Microsoft does not usually report the number of subscribers itself; the last time was in January and Game Pass had 18 million customers. Playing with a wet finger, it is estimated that they must have been around 20 million last June. To increase hiring, the same happens with Game Pass as with Netflix or Apple TV +: it is the content that attracts subscriptions.
In this case, the next few months will be filled with Microsoft’s offer that will welcome Age of Empires IV, Forza Horizon 5, Flight Simulator and Halo Infinite at the end of the year. Not to mention Starfield, the new game from Bethesda (owned by Microsoft), due out in a year.
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