For Tim Cook, augmented reality is essential for Apple’s future

With rumors that Apple will release an augmented reality (AR) headset in the future, Apple CEO Tim Cook has made new comments on the importance of this technology for future products in the industry. Mark.

Of course, Tim Cook didn’t give any clues about Apple’s future augmented reality products, but he did offer some insight into how the technology could benefit conversations between colleagues.

“I can’t talk about what’s in the works and what’s not. But when it comes to augmented reality, its promise is that you and I are having a great conversation right now, ”Time Cook boasted to Kara Swisher on her Sway podcast.

AR as essential as machine learning in the eyes of Tim Cook

“You could even say that it would be better if we were able to enrich our discussion with graphics or other elements to show. And your audience would benefit as well, I think. (…) And so, when I think about this in different areas, be it health, education, games or retail, I already see augmented reality taking off in some of these areas through the use of the phone. And I think the promise is even greater in the future, ”he continues.

Tim Cook had previously indicated that he believed that augmented reality and machine learning “would be essential to get the right information to the right person at the right time”.

He agrees that augmented reality is of utmost importance for the future of Apple. Apple analyst Ming-Chi Kuo believes Apple will release a mixed reality headset “in mid-2022,” and augmented reality glasses will follow by 2025.

iOS 14: the ATT device dear to the CEO of Apple

Tim Cook has also shared his thoughts on social media and privacy issues, saying the world today is in “crisis.” “The individual should own their data. And he should be able to say who receives it, what data he receives and for what purposes he uses it. And frankly, that is not the situation today. “

With the release of the new version of iOS 14 in a few weeks, Apple is rolling out App Tracking Transparency (ATT) and “Privacy nutrition labels” – two features that Facebook’s Mark Zuckerberg fears could hinder its results. by taking advantage of iMessage. Facebook has also argued that it will hurt small businesses.

The privacy feature of iOS 14 will require apps to obtain users ‘permission before tracking their data in other companies’ apps or websites for advertising purposes. “The transparency of application tracking, and what it tries to achieve, is businesses taking advantage of the ability to track you through other businesses’ apps, and therefore building a complete profile of what you are thinking, what you are doing, monitoring yourself across the web 24/7, ”says Tim Cook.

Source: .com

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