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Like Coca-Cola, Starbucks or Unilever, Ford will no longer broadcast ads on social networks for a month, to protest the presence of content inciting hatred or violence.
“We pause our ads on all social networks for 30 days to reassess our presence on these platforms,” said the American automaker on Monday.
“The existence of content that includes hatred, violence or racial injustice must be eradicated,” he added.
The company is adding to an increasingly long list of weighty brands that have decided not to touch social networks for a month or two or more.
Starbucks, Coca-Cola and food and cosmetics giant Unilever, in particular, announced a similar break this weekend.
PepsiCo will also boycott Facebook in July and August, according to the American chain Fox Business.
All social networks, but Facebook in particular, are accused of not doing enough to eliminate racist or hateful publications on its site.
NAACP, the large African American civil rights organization, an anti-Semitism organization, the Anti Defamation League, and other associations called for a boycott of Facebook advertising during the month of July .
Verizon (telecoms), Honda, Ben & Jerry’s (glacier owned by Unilever), Patagonia, North Face and REI (sporting goods) joined the campaign last week.
The organizations especially criticize the platform for its perceived laxity vis-à-vis comments made by politicians, President Donald Trump at the head, or far-right groups.
These criticisms – which are not new – have grown since the death of George Floyd, a black man asphyxiated by a white police officer in Minneapolis, whose video shocked the world and sparked massive anti-racist demonstrations against United States and elsewhere.