Gameover for Google Stadia

Image: Google.

Just three years after launch, Google is shutting down its video game streaming platform, Stadia. The platform “has not had the expected success with users,” writes Phil Harrison, general manager of Stadia, in a blog post.

If you purchased Stadia hardware through the Google Store, Google will offer you a refund. The same applies to all game and add-on content purchases from the Stadia Store. The company expects most refunds to be made by mid-January 2023. Players will be able to access their game library and play until January 18 next year.

The failure of the service undermines Google’s efforts to penetrate the lucrative gaming market, a growing sector. The latter is set to generate $196.8 billion in 2022, up 2.1% from the previous year, according to research firm Newzoo. It is expected to reach $225.7 billion in 2025. The gaming market is “recession resistant,” adds Newzoo. It should also grow, even in difficult economic conditions.

Finale for Stadia

Stadia had a rocky start when it launched in 2019. In 2021, she retired from in-house game development.

However, Google has strengthened the position of games in its projects, seeking to serve more as a platform for third-party publishers and game developers. A year ago, the web giant even created a special leadership position focused on gaming solutions, putting the gaming sector on the same level of importance as healthcare, trade and manufacturing.

While the service itself is being shut down, the technology it is based on will continue to be used in other Google services. “The core technology platform that powers Stadia has been proven to scale and outperforms gaming,” said Phil Harrison. “We see clear opportunities for this technology to be applied to other parts of Google, such as YouTube, Google Play,” he said, adding that the technology could also help the company’s work on augmented reality or be “provided to its partners within the industry.”

Source: .com

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