Giant Amazon makes big strides in NFT space

The American platform is due to launch on April 24 a marketplace dedicated to NFTs (Non-Fungible Tokens), initially available in the United States.

At the end of January, Blockworks media outlets reported that Amazon was planning to launch an NFT (Non-Fungible Token) marketplace, but did not provide a launch date. According to The Big Whale, this should happen on April 24th.

As a reminder, NFT (“non-fungible token”) is a digital name issued by the blockchain and associated with a digital asset (photo, text, video, etc.). Each NFT is unique and cannot be replayed. NFTs are used in the arts, the luxury goods sector, or for exchanging cards in sports.

US Priority

This marketplace, which will compete with players like OpenSea, will be available on the US giant’s website through the “Amazon Digital Marketplace” tab. It will first be available in the United States, where the partners will publish 15 collections of these assets. According to The Big Whale, the launch of such a service was twice delayed due to serious turmoil in the cryptocurrency market after the collapse of the giant FTX.

In addition, we know that another strategic web 3 project is underway for Amazon with a major blockchain video game initiative. That’s why the partnership with Avalanche, signed with Amazon in mid-January, is very important. So Amazon is quietly pushing its pawns and its specific web 3 initiatives. But with its weight, the giant could very well capitalize on the Winner Takes All principle and suddenly be a supergiant in this well-growing market. .

Antoine Larigaudri, edited by PA

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