Crypto

Givenchy continues its collaboration with artist Chito by auctioning 15 NFTs.

After a joint clothing collection, Givenchy and Chito are strengthening their partnership with the launch of a series of 15 NFTs auctioned on November 23 for charity.

Givenchy x Chito’s solidarity NFTs.

While SM-ART has just introduced an NFT and NFA operation in Patek Philippe colors, it is Givenchy’s turn to present a series of digital creations. Imagined by Matthew M. Williams, Creative Director of Givenchy, in collaboration with artist Chito, these 15 digital artworks echo the capsule of clothing, shoes and accessories launched by the two entities as part of the Printemps collection. / Summer 2022.

The NFTs, which here represent airbrushed characters, will go on sale today on the OpenSea platform. Through an auction that will run until November 29.

On the site dedicated to this initiative, Givenchy specifies that all NFTs are hosted on Polygon, an ecological network compatible with Ethereum, while all proceeds from the sale will go to “The Ocean Cleanup”, an NGO that develops technologies designed to extract plastic from oceans and rivers.

This is not the first time that Givenchy has created NFT with solidarity objectives. Last summer, the house’s Beauty division presented 1,952 works by NFT co-designed with the group of artists Rewind Collective, the Amar Singh Gallery and in collaboration with the specialist platform Veve. Destined to be marketed for six days, the creations had elapsed in just two seconds and had raised about 108,000 euros. This sum was later donated to the MAG Jeunes association in order to finance support and accompaniment actions in favor of young people from LGBTQIA + communities.

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