GM announces $30,000 consumer electric car, threatening Elon Musk’s Tesla

Competing with Tesla led by Elon Musk, automaker GM has announced a consumer electric vehicle that will cost as little as $30,000.

The car, dubbed the 2024 Chevrolet Equinox EV, will have a range of 300 miles and go on sale next year.

“We are at a crossroads where electric vehicles will become the first choice for the next generation of customers, and Equinox EV will lead the way for us,” said Mary Barra, President and CEO of General Motors.

“With the flexibility of the GM Ultium platform, we bring cars to market at virtually any price point and for any purpose,” Barra said in a statement late Thursday.

With a starting price of around $30,000 for a 1LT model, the Equinox EV brings Chevrolet into the critical compact SUV segment and should be the most affordable electric vehicle in its class.

It complements an electrified vehicle portfolio spanning major segments including full-size trucks (Silverado EV), mid-size SUVs (Blazer EV) and compact SUVs (Bolt EV and Bolt EUV).

“Chevrolet is now able to offer a wide range of electric vehicles,” said Scott Bell, vice president of Chevrolet. “We know truck and SUV customers better than anyone, and we have channeled that understanding and experience into our new electric vehicles. »

Chevrolet said it is committed to making the transition to electric vehicles a seamless one, with support such as accessible navigation and route planning through the MyChevy app, which helps find and get directions to charging stations.

“The Equinox EV has the range to get you where you want to go, the space for your passengers and gear, and the technology to do it all in comfort and confidence,” Bell said.

The 2024 Chevrolet Equinox EV will be available in fall 2023 starting with the limited edition 2RS model.



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