Google and its subsidiary YouTube are tightening their content rules by denying the existence of climate change. From now on they prohibit the monetization and advertising of content that “contradicts the consolidated scientific consensus on the existence and causes of climate change,” details the number one online advertising in a post sent to advertisers published on October 7, 2021.
“Advertisers just don’t want their ads to appear alongside this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos,” the Mountain View firm said.
IPCC work used as source
In detail, this is content that refers to “climate change as a joke or scam”. Also prohibited are “claims that deny that long-term trends show that the global climate is warming,” as well as “claims that greenhouse gas emissions or human activity are contributing to climate change.”
To delimit illegal content, Google explains that it relied on the work of the Intergovernmental Panel on Climate Change (IPCC), which publishes reports that assess the state of knowledge about climate change and its causes and impacts.
Anti-tax content prohibited on YouTube
Google is regularly criticized for its poor content moderation. But things are slowly starting to change. A few days ago, its YouTube subsidiary tightened its policy and announced that it was now blocking disinformation content related to all vaccines approved by scientific consensus and the World Health Organization (WHO).
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