“GTA V” is one of those rare video games whose expiration date seems infinitely extendable. Last year, its publisher, Take-Two, sold another 20 million copies. Either the second best fiscal year (behind the year of launch) of this title which was launched … on the PlayStation 3 and Xbox 360 seven and a half years ago, before switching to PS4 and Xbox One, then to PC . Since 2013, “GTA V” has sold more than 140 million copies, across all platforms, making it the third best-selling video game of all time by volume behind the record holder “Minecraft” and “Tetris “.
How to explain such longevity? “When ‘GTA V’ was released, it was already an almost mythical franchise in the video game and the fanbase was gigantic”, recalls Julien Pillot, teacher-researcher at the Inseec School of business & Economics. The title also benefited from a production budget worthy of a Hollywood blockbuster: 265 million dollars.