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Here’s How the Metaverse Can Flip Your Brain

Equipment news Here’s How the Metaverse Can Flip Your Brain

Published on 10.09.2022 at 16:45

The metaverse has not yet returned to the mores, but it is already the subject of dystopian theories. According to an expert in the field of artificial intelligence, the virtual 3D world can become the scene of large-scale manipulations, in particular, thanks to deepfakes.

We are not telling you anything, the metaverse is not relevant yet, even after the integration of Facebook’s Meta in several countries. However, while it’s not yet part of our daily lives, some experts are starting to think of a few hypotheses regarding certain twists and turns of the metaverse.

In addition to the recreational and professional aspects attributed to it, the metaverse is sure to become the site of malicious activities such as the Internet we know today. Thus, some are already beginning to try to understand the problems associated with this digital world, long before its mass adoption. The goal is to find solutions when the metaverse is inhabited by a significant portion of the earth’s population.

In this context, several cybersecurity experts have already warned about the presence of a potential dark web in the metaverse: the dark universe.

This time, computer scientist Rand Waltzman warns against the misuse of deepfakes in the metaverse. Through his consulting and research institution RAND Corporation, the AI ​​expert explains that metaverses like Meta could be the perfect medium to profit from deepfakes.

“The virtual reality environment will allow the psychological and emotional manipulation of its users at a level unimaginable in today’s media. the expert explains in a RAND Corporation press release.

Manipulators could pose as a public figure using deepfake technology to launch disinformation campaigns. If such a process already exists in the current network, the effect of this type of manipulation in the metaverse can be greatly enhanced.

After all, the metaverse is designed to simulate a real immersion in a parallel world with the help of virtual reality. In this sense, many users will have the illusion of a second digital life. According to the RAND Institute, this digital twin could see its ideological integrity if it relied on certain avatars encountered in its experiments in the synthetic world.

To illustrate his remarks in other circumstances, Rand Waltzman draws on a series of experiments conducted by Stanford researchers. The study shows, in particular, that by changing the facial features and physical characteristics of a politician to make him look like a potential voter, he can collect more votes.

With these elements, the computer scientist records the experience of the metaverse. In particular, he highlights the ease of being able to change your avatar with a metaverse deepfake trick. Thus, by changing the face of his avatar, the candidate could collect votes by manipulating the perception of each voter.

However, we may wonder if the metaverse is really a problem, since the physique of the candidate, and even more so when it is virtual, matters less than the ideas being conveyed…

Also, while it is almost certain that the metaverse will be the subject of political and other communications campaigns in the future, the 3D virtual world will have to largely become more realistic in order to allow for this kind of manipulation. Indeed, ideological manipulation through deepfakes seems out of place in an environment that does not create any illusion of immersion. For now, users remain skeptical of the visual promises of the digital world, such as the recent critique of Horizon World.

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