Generative AI is on everyone’s lips, agencies and advertisers are gradually starting to use it for creative purposes – Ogilvy also decided generate your greeting cards on GPT-3 This year. Some will find this technology fascinating and will use it in their creative work (for example, David Reichman, Ogilvie), others will be afraid of this, thinking that this development may pose a threat to the arts and the creative sector. American fast food chain Hardee’s wanted to solve it once and for all by proving that AI will not replace us, at least for now. To help from his agency and U.S (Dubai) Hardee’s asked Dall-E to introduce their “superstar” burger. Apart from not replacing artists, AIs are not ready to replace chefs. Here is the campaign “Unimaginable”.