How SMS Marketing Continues to Evolve Through Artificial Intelligence – Marseille News

As e-commerce businesses grow at an impressive rate, SMS marketers are looking for the most innovative ways to acquire customers at a reduced cost.

Pair Tushar Agarwal

Texting goes beyond various forms of marketing communication, including email messages and social media messages. This is mainly because consumers are turning to mobile shopping and online shoppers in India are expected to reach 220 million by 2025, according to recent statistics. To seize the opportunity to interact and connect with consumers, brands are harnessing the potential of the short message service (SMS).

Being one of the fastest ways to interact, consumers interact with SMS much faster than any other channel, as it takes 90 seconds to reply to an SMS and 90 minutes or more to reply to an email. In today’s digital world, SMS marketing has proven effective in reaching customers for new product launches, seasonal sales and deals, and more.

SMS marketing for the new era

Over the years, SMS marketing has undergone a tremendous evolution due to the widespread adoption of technological advancements. The latest technologies, such as artificial intelligence, have come into play to transform the way retailers interact with their customers. Simply put, AI helps the brand get the right products to the right customers at the right time. This increases return on investment, improves customer experience, and improves resource efficiency.

With the inclusion of AI, marketers can improve the SMS marketing strategy game in the most innovative way. They can take advantage of artificial intelligence capabilities to analyze customer data and create promotional texts for a more personalized customer experience. In addition, by accurately predicting the behavior of individual customers, brands can generate more profit for their business.
AI helps better understand consumer behavior

Artificial intelligence with machine learning successfully detects consumer behavior and provides marketers with information about consumer preferences and buying habits. Unlike traditional methods, AI constantly improves and anticipates consumer trends based on data. This allows brands to prioritize relevant content when writing text messages to attract the right consumer, improve the customer journey, and increase sales. It also works as a predictive analytics that focuses on segmenting content and products for consumers based on their behavior. This ultimately turns SMS marketing into a tool for individualizing customer interactions.

Enables intelligent communication

Communication is constantly evolving. However, the key to success is practicing smart communication with the latest technological tools. For example, integration of chatbots and virtual numbers to engage people in human conversations. This automates the messaging services by sending an appropriate and predetermined response to the user. More and more evolving and digitally driven companies are integrating chatbots with artificial intelligence technology to create a flawless SMS marketing strategy. According to a report, since 2019, the use of chatbots as a brand communication channel has increased by almost 92% and 24% of shoppers have used chatbots to communicate with businesses in 2020.

Optimization of costs and other resources

SMS marketing automation plays a crucial role in reducing operating costs. This reduces the need for labor, which means less dependence on human resources – low wage expenditure. Traditionally, brands have relied on marketing personnel to respond to customers. However, the conventional concept had certain limitations and led to late responses. With the inclusion of virtual assistants or AI-based chatbots, brands can be available 24/7 without interruption. This not only improves brand communication with the customer, but also reduces unnecessary costs while increasing revenue.

Perfect integration

Traditionally, reaching thousands of customers has not been easy. It took an enormous amount of money, time, and effort to get the relevant marketing message out. However, the convenience of integrating AI can help brands develop mass marketing strategies with reduced time and cost. In addition, it manages response and solves customer issues in minimal time by regularly collecting feedback and information on customer questions. As a result, marketers can automate the response accordingly.

As e-commerce businesses grow at an impressive rate, SMS marketers are looking for the most innovative ways to acquire customers at a reduced cost. Backed by AI, the SMS marketing strategy continues to evolve and the personalized customer experience will become the key to messaging in 2021.

The author is the Managing Director of KYI Solutions. The opinions expressed are personal.

Also Read: How Online and Offline Channels Helped Businesses Increase Sales to Pre-Pandemic Levels During the Holiday Season

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