The Swiss watch house has opened the doors of the Hublot Loves Football Metaverse Stadium. A 90,000-seat virtual stadium that brings together sports, arts and digital events.
Digital innovation at the heart of Hublot’s strategy.
In this new project, Hublot brings together two of its passions: football and digital innovation. The official timekeeper of football competitions, the brand was indeed one of the first to invest in NFTs and cryptocurrencies. In 2018, the company even introduced a limited edition Big Bang Meca-10 P2P watch that could only be bought with Bitcoin.
Today, the brand is taking it a step further and is announcing the launch of its virtual stadium called “Hublot Loves Football Metaverse Stadium”. A hybrid venue dedicated to digital exhibitions and football-related events.
“Strong and innovative creation is one of our core values. Thus, Hublot Loves Football Metaverse Stadium is a natural evolution of our brand. Extending our legacy as a trusted timekeeper of the world of football, this initiative allows us to celebrate the history of the metaverse as we witness the rise of the fusion of luxury, fashion, sports and virtual worlds,” explains Ricardo Guadalupe. CEO of Maison Hublot.
To design this new venue, Hublot brought in two experts in the field: MEIS, the architects of famous stadiums such as Everton and Roma, and Spatial, a platform that specializes in creating immersive spaces. . With a capacity of 90,000 people and a one kilometer long hall, it is also the largest facility ever built on the Dimensional Metaverse.
In terms of design, this new look of the stadium is inspired by the case and dial of the Big Bang e watch, one of Hublot’s latest innovations.
Accessible for free via mobile phone, computer or Oculus headset, this new location acts as a virtual showcase for the Swiss watchmaker. It also allows it to reach a new young audience that is connected and sensitive to digital innovation.