Delivery. In the end. The Council of State has sounded the death knell for the CBD ban announced by the government on December 30, 2021. The decree has been finally rescinded, and the sale of the flower and leaf of CBD, a non-psychotropic cannabis molecule, is now permanently authorized.
Elodie Marchon, a pioneer in importing the plant to France, was not surprised at the time by this “slightly malevolent” government intervention on New Year’s Eve 2021. , even if the State Council’s decision is “just an administrative validation” for her, she believes it took time to register. “Perhaps it’s time! This battle could not have ended otherwise. It doesn’t make much of a difference, since after the suspension of the order, we could safely sell our products, ”says the entrepreneur behind the Betown franchise.
Tired of the long struggle
Tired of suffering from plaster for years, Elodie Marchon only owns one Bestown store in her name in Besançon. The Dole and Longs-le-Saunier stores are closed. “I made up the parent company. But in general, there are still a dozen franchised stores, especially in Lyon, Grenoble, Chambéry, Dijon or Besançon,” clarifies the one who opened the way for this new business in 2018, which is now flourishing. She admits with a touch of bitterness when she talks about fierce competition that has increased significantly over time, even though she had to serve several police detentions during her long legal battle. “It’s a little disgusting, but that’s the game,” she admits.
New ideas are springing up in his head, but there is no question of opening other CBD stores just yet. “Let’s see what 2023 has in store for us, I’m not in a hurry. In the meantime, I wish strength and determination to the traders who get down to business,” she says, a good player.