The updated policy now provides examples of what information is collected and how it is used, shared, stored and shared, including with third parties. New controls have also been included to control who can see a post and in which topic users want to see ads.
The meta also used illustrations, videos, and a whiteboard to present information instead of relying on a giant wall of text.
“Our goal with this update is to clarify our data practices… At Meta, we have always strived to create personalized experiences that add value without compromising your privacy.” Therefore, we have a responsibility to ensure that the data we use is well protected and transparent about how we use it,” said Michael Protti, director of privacy at Meta Products, in a blog post.
An update that does not apply to WhatsApp
Michael Protti also assured that while the text may look slightly different, Meta “does not collect, use or share data in new ways… and we still do not sell your information.”
Meta has begun sending notifications to Facebook, Instagram, and Messenger to alert users to the update before the rule changes go into effect on July 26.
In the eyes of regulators
Around the same time, Meta also lost an appeal to dismiss a lawsuit over Cambridge Analytica data brought by the Office of the Australian Information Commissioner (OAIC). Meta has attempted to claim that it does not conduct business or collect personal information in Australia, which is a condition for being sued under the country’s privacy laws.
These arguments were rejected, and the Federal Court rejected Meta’s argument that the Facebook platform is just a foreign website that transmits data to an Australian device on request “out of touch with reality.”
The OAIC will now seek to accuse Meta of violating the privacy of over 300,000 Australians whose data was caught in the Cambridge Analytica scandal, in which data from millions of Facebook users was collected worldwide by the consulting firm Cambridge Analytic without their consent through an app called “This is Your Digital Life” .