Amazon, which raised Prime subscription prices in the US earlier in the year, will do the same from Sept. 15 in France, Germany, England, Spain and Italy, the group in France told AFP on Tuesday. .
In particular, prices will rise in France from 5.99 to 6.99 euros per month and from 49 to 69.90 euros per year. In the United Kingdom, from 7.99 to 8.99 pounds (about 10.6 euros) and from 79 to 95 pounds (about 112 euros). In Germany, from 7.99 to 8.99 euros and from 69 to 89.9 euros. In Spain and Italy, from 3.99 to 4.99 euros per month and from 36 to 49.90 euros per year.
According to an Amazon France spokesperson with AFP, subscribers should be notified from 01:00 Tuesday.
The group claims that it will have to deal with “increased shipping costs” such as rising fuel, energy or even “packaging costs”.
Amazon France also explains that it has “significantly expanded the service since its launch in 2008”, referring in particular to the number of products eligible for fast delivery, or the super-fast food shopping service in partnership with Monoprix, offered in about ten cities. France.
Amazon does not report the number of its subscribers by country and simply states that it has “over 200 million” Prime members worldwide. The American giant announced in February that it was raising the price of Prime in the United States, a precedent that allows it to be confident in the face of the risk of unsubscribing in the context of consumers’ strong concerns about their purchasing power.
“From what we’ve seen in the United States, there has been no dropout phenomenon (outage, editor’s note) because we’re providing more and more services through Prime, and this service is nonetheless allowing consumers to make extremely significant savings.” says the same document. a source told AFP.
In early July, the group simplified the procedure for unsubscribing from Prime, “after dialogue with the European Commission and national consumer protection authorities,” Brussels pointed out at the beginning of the month. An approach that followed a complaint from several consumer associations.