Inter Milan announces new T-shirt sponsor

Breaking news from Milan, where Inter have announced, a platform designed to attract fans of clubs and sports teams as a new T-shirt sponsor. will replace Pirelli after 26 years of partnership.

Inter Milan have signed an agreement with to sponsor the club’s new shirt starting this season. No information has yet been leaked about the amount or duration of this agreement. This is a historic moment for a club that For the first time in more than a quarter of a century, the sweater will change sponsor.

INTER FAN TOKEN from what is it?

Created by Chiliz $ CHZ, a leading blockchain (cryptocurrency) provider for the global sports and entertainment industry, is a platform designed to encourage interaction with fans of sports clubs and teams. Through this partnership, the club will promote its Fan Token $ INTER. Fan Tokens are digital assets that can be purchased from the app and are club property. They provide access to unique rewards and experiences. Fan Tokens can also be redeemed for other “merchandise” such as VIP services, exclusive merchandise, match tickets and more.

Almost 1.2 million fans have already downloaded the app, which is already associated with over 40 major sports organizations such as Barça, PSG, Atletico Madrid, the national teams of Portugal, Argentina or the UFC and some F1 teams.

Luca Danovaro, Chief Marketing Officer for Inter, said: “Our partnership with Chiliz and is firmly rooted in the core values ​​we share: technology, innovation and closeness to our fans. The exciting activations we are developing together will enable us to successfully engage with younger generations around the world, and this goal has become even clearer for us over the months as we have felt overwhelming support from all Interisti, even with closed stadiums. … “

Alexander Dreyfus, CEO of Chiliz and, said: “The front of the Inter Milan T-shirt is the perfect place for us to drive the start of this new partnership and educate the masses about the innovation and collaboration opportunities created by $ INTER. Fan token. “

The announcement of the new partnership heralds a new era for millions of Inter fans around the world who will be able to join the thriving digital community at with countless opportunities to interact with the team, influence key decisions and be rewarded by their favorite club with $ INTER Fan Tokens. …

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