Science

Kinder Joy candy now comes with rockets, rovers and other space toys

A popular candy brand helps kids imagine their future in space with the help of an aspiring astronaut.

Kinder Joy, a sweet treat packaged with a bonus toy, has been working with “future rover” Alyssa Carson to launch her new space collection. (will open in a new tab) ahead of World Space Week. Space toys designed for young children include astronauts, rocket ships, rovers and more.

“Ever since I was a young girl, my heart has been tied to the stars,” Carson said in a statement. “That’s why I partnered with Kinder Joy to share my passion for space exploration so that families can be inspired to learn more about our galaxy and raise the next generation of explorers.”

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Carson introduces toys to children and their parents in a series of videos posted on Kinder Joy’s social media.

“This is a zero gravity astronaut,” Carson said in one of the new Explore the Galaxy videos. “Weightlessness is by far the most exciting part of space travel for astronauts. I was lucky enough to experience zero gravity on airplanes twice.”

“Do you think you could open a Kinder Joy egg in zero gravity?” she asks.

The Kinder Joy egg is a plastic shell that breaks into halves. One half is filled with two layers of milky sweet creams with two crunchy wafer pieces filled with cocoa cream. The other half of the egg contains a small plastic toy. Kinder Joy is made by Ferrero, a confectionery company that also makes Ferrero Rocher, Tic Tac, and Nutella nut butter.

Each of the toys in the new collection appears to be based on real space vehicles and equipment. The “rocket ship” resembles the SpaceX Dragon capsule; Moonraker resembles the Apollo rover; and the Rover Explorer is similar in design to NASA’s Spirit and Opportunity rovers. Another toy, Sojouner, is named after the first wheeled vehicle sent to the Red Planet. (will open in a new tab) 25 years ago.

All 12 Kinder Joy space toys interact with Applaydu, a free augmented reality app available on the App Store and Google Play. Additional space features can also be accessed through the app.

“Be sure to scan the toy with your child and bring it to life in the Applaydu app to discover even more space,” Carson tells parents in the “Kinder Joy” video.

Each Kinder Joy space toy interacts with Applaydu’s free augmented reality app, available for iOS and Android. (Image credit: Kinder USA)

The release of the collection is timed to the World Space Week (will open in a new tab)an annual holiday dedicated to historical dates: the launch of the first artificial Earth satellite on October 4, 1957 and the signing of the Outer Space Treaty on October 10, 1967.

“Space exploration is more exciting than ever and we are proud to partner with Alyssa Carson to help inspire kids and parents to explore the galaxy with the new Kinder Joy space toy collection. (will open in a new tab)said Miguel Zorrilla, vice president of marketing for Kinder Joy. “With the excitement and discovery of the delicious Kinder Joy, we hope that the new space collection will spark the imagination of children and parents, motivating them to play, learn and dream. together.”

on Facebook and Twitter at @collectSPACE. Copyright 2022 collectSPACE.com. All rights reserved.

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