Technology

Knowing how to choose the right keywords to stand out from the crowd.

After almost twenty months of health crisis, and although all economic indicators appear green, you are counting on benefiting from the economic recovery. So you have made the decision to develop a real web-supported development strategy … It is a relevant decision that, sadly, you are not the only one you have made! The challenge: stand out from the crowd and make sure your audience and goals end up on your site. To rise to the challenge, you need to keep a few numbers in mind. There are 95,000 queries per second on Google worldwide, or nearly 8.2 billion queries every day. While Google has indexed 130 billion web pages and 68% of global web traffic is organic, you have no choice but to pay close attention to your keywords!

Between field feedback and data analysis

As part of a digital marketing strategy, it is essential to trust the right keywords. But what are the right keywords? Those who look like you? Which ones best characterize you and correspond best to the spirit of your company or the ones that most echo your positioning and your offer in the minds of your customers? To find the right keywords, start by interviewing your teams. All trades within your organization do their own reading of your marketing positioning. An employee of the logistics department, an executive assistant, a product manager, the receptionist, each employee is an actor in the experience delivered to the customer. Therefore, each of them can perform a simple business definition exercise using a few keywords. Analyzing all of these reports will allow you to identify the strongest and most frequently used terms. You also need to know how to think harder and ask your teams to do the same exercise compared to your direct competitors. A good way to intelligently distinguish yourself!

Tools to understand and measure

Reconciling quality and quantity… A common approach for marketers. By equipping yourself with a keyword research tool, you can rely on accurate statistical analysis to measure the effectiveness and relevance of your keywords, relative to you and your competitive ecosystem. The challenge: to have a simple and ergonomic tool that allows a quick visualization of the best keyword choices to trade. With a solution like Similarweb, you can easily develop a list of keywords to target your ads primarily based on the exact search volumes of Internet users. And because the Internet is by nature an ever-changing space, you will need to monitor the performance of your keywords over time. With a keyword research tool like Similarweb, this regular monitoring is made easier and will allow you to constantly refine your digital marketing strategy according to your context … or that of your competitors!

Do you need to deepen your understanding of this important problem of choosing the right keywords? Find out how a keyword research tool can make a difference!

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