Technology

La Poste acquires Happytal and Pourdebon to strengthen its health and food e-commerce business.

Within days, La Poste signed two acquisitions: Happytal in healthcare and Pourdebon.com in food e-commerce. The amount of the transactions was not reported by the French group.

Digitize the patient journey

Happytal is a startup offering two types of services. The first, at the heart of La Poste’s healthcare business, allows patients to submit pre-hospitalization or request a private room online, and for healthcare providers to automate reimbursement requests from additional entities.

The second is a private concierge service that allows patients, caregivers and professionals to easily access products and services. So Evian, Pandacraft, Petit Bateau, Playmobil, Birchbox… are partners. As a member of the FT120 rating, the company has about 100 client medical institutions (public hospitals, private clinics and nursing homes) and serves about 25,000 patients every month.

La Poste has been working with Happytal since December 2021 as part of a pilot offering postal services (delivery of mail and parcels, purchase of stamps, envelopes, pre-franked parcels, etc.) at 117 hospitals in France. With this acquisition, the group aims to become the preferred care and autonomy partner for players.

It works from prevention to patient support at home through its subsidiary Asten Santé or remote medical monitoring with Nouveal. When returning home from hospitalization, he also supports patients with local services such as drug and food delivery, or personal services provided by its subsidiaries AXEO Services or Age d’Or Services.

Expand your food e-commerce services

La Poste has also been a partner since 2016 in the context of a minority stake and has acquired food market Pourdebon.com through its subsidiary GeoPost/DPDgroup (package delivery). This allows consumers to order fresh produce from over 17,000 items sold by nearly 550 growers and artisans. The startup differs in that it does not use intermediaries and manages the order from start to finish, offering home delivery.

By integrating the La Poste family, Pourdebon.com will benefit from the strike force of Chronofresh, the express refrigerated shipping specialist, to deliver products ordered on the platform. This acquisition seems quite logical since La Poste has already owned Epicery since September 2021, a young company that offers merchants the opportunity to open an online store to sell their food or flowers. These offerings could “coexist,” writes the Post Office: Epicery digitizes merchants and artisans, while Pourdebon.com targets local farmers and producers.

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