The company Lokalise has just completed a funding round of $ 6 million with several investors and business angels to continue its development. Created in 2014 by Nick Ustinov and Petr Antropov, Lokalise has developed a software solution that offers automated updates when applications, websites or even games need to be translated into a language other than their language of design. . It mainly targets developers.
Simplify translation processes
Based on the observation that the translation of web products is most of the time manual and time-consuming – it involves sending numerous files via Excel and Google Sheets to which are added tools sometimes designed in-house – the company offers a platform accessible to several services. The solution relies on a Software localization (or l10) which adapts a user interface taking into account the language but also cultural specificities, such as the way to write a date or a unit of measurement.
The files can be integrated on GitHub or GitLab and then be modified by the teams dedicated to the translation. They can be provided with comments, mention collaborators, direct to to-dos or be the subject of notifications, for example when a translation is completed. Lokalise then dynamically delivers the language files to mobile applications, for example using SDKs and an API. The user can also download the latest available content from a server.
An exclusively paid formula
The start-up then allows developers to test new versions in real time and make mobile apps available instantly without having to submit translated versions to major app stores. The interest of the solution is even more visible for small businesses that do not have translators. Lokalise is compatible with machine translation solutions and professional networks in the sector, such as the Japanese platform Gengo, but the user also has access to the Lokalise marketplace.
The company is aimed at companies that have strong international challenges. The start-up claims 1,500 customers, including Revolut, Lunar, Daimler, Tesco, Yelp and Virgin Mobile. The economic model is based on an exclusively paid formula. Now based in the United States, it has around fifty employees.