The augmented reality start-up Magic Leap will use Nvidia’s XR cloud technology to offer remote rendering capabilities in the cloud. The advantage of this technology is to display very complex models, even on a mobile device, but also to facilitate the implementation of multi-user experiences.
The partnership was announced on April 15 at the Nvidia GTC conference, but newly-appointed CEO Peggy Johnson touted it again on May 11. Her interest in the cloud is not surprising: she was previously Executive Vice President at Microsoft, which is Magic Leap’s main competitor with its HoloLens 2.
– Peggy Johnson (@PeggyJ) May 11, 2021
The cloud, the sinews of war for augmented reality
And one of Microsoft’s strategic advantages over the competition is its Azure cloud platform, which innovates among other things in XR services with remote rendering capabilities (of which Flight Simulator is an example), the Spatial Anchors which were used in particular. in Minecraft Earth, or the Microsoft Mesh collaborative platform.
Peggy Johnson gave indications a few months ago about the next Magic Leap helmet, which should allow him to revive against his rival. It should be released by the end of the year and will thus be 50% more compact, 20% lighter and with a field of vision “twice as wide”. The integration of cloud features will undoubtedly be decisive in helping it to stand out.
In general, whether in the professional sector or for the general public, all players in augmented reality (Niantic, Facebook, Qualcomm, etc.) agree that these cloud capacities will be a mandatory step. Enough to whet the appetite of telecom operators, who see it as a major use case for 5G.