This photo shows a smartphone. Samsung
There is a big problem in the smartphone industry. When was the last time you used your smartphone to make a movie? Never ? Well, in this case, there are at least two of us.
But smartphone makers continue to market their smartphone cameras and still cameras to award-winning filmmakers. And yes, it is a powerful marketing tool. Because customers and potential customers see how powerful these smartphones are. And so some pay a high price to take advantage of the advertised benefits.
Creating a video is not as easy as pulling out your smartphone and hitting the record button.
And I’m not just talking about Samsung’s recent collaboration with director Ridley Scott to promote the new Galaxy S23 Ultra. Xiaomi, Sony and Apple are equally guilty of glorifying smartphone video features by presenting them through the prism of those who have honed their craft for decades.
The little message at the bottom is very important: yes, the movie was shot on an iPhone 14 Pro, but additional hardware and software was used. The assembly also involved the skills of professionals. Apple
The problem with all this is that making movies is not as easy as pulling out your smartphone and hitting the record button.
Each of these films “Shot with [Insérer la marque du téléphone ici]goes through rigorous production processes that most consumers will probably never be able to replicate. I’m talking lighting equipment, specialized lenses, stabilizers, paid actors, post-production editors, and trust me, the list is very long.
My smartphone, my two hands, and maybe a selfie stick from 2014.
What I have? My smartphone, my two hands, and maybe a selfie stick from 2014.
Here’s the opposite of what I have at home. Samsung
In the defense of these smartphone manufacturers, being able to shoot movies with a smartphone is an advantage. These films inspire creative people to work with the cameras they have, not the ones they don’t have access to.
So here’s what I’m suggesting to Samsung, Xiaomi, Sony, Apple, and all marketers who are browsing the Hollywood catalog right now to find the next great director to pitch a modest movie idea to: additional multi-million dollar budgets. Show me an ordinary person using your camera features. Show me someone I can connect with, who can prove that all it takes is a smartphone and a little creativity.
The phrase “Jurassic Park director Steven Spielberg shoots a whole video only on the iPhone” sounds great, and it is absolutely true. But I don’t plan to shoot a video anytime soon. And I’m definitely not Steven Spielberg.
Source: “.com”