Crypto

McLaren Racing signs partnership deal with OKX

A major player in the cryptocurrency market, OKX sponsors the McLaren Racing F1 and eSport teams.

Crypto sponsors are pouring into the Formula 1 world at breakneck speed. After Crypto.com (FIA), Socios.com (Aston Martin), Bybit (Red Bull), FTX (Mercedes), Binance (Renault) and Velas (Ferrari). , the OKX brand, one of the largest cryptocurrency exchanges by trading volume, is now appearing on the McLaren MCL36 F1 single-seat cars, the helmets of McLaren F1 drivers Lando Norris and Daniel Ricciardo, and the McLaren F1 Team and McLaren Shadow kits. Team (eSport) bundle thanks to a major multi-year partnership. Last year, the British team was sponsored by Bitci.com, a Turkish cryptocurrency exchange platform.

“The McLaren brand represents everything that makes Formula 1 great. Speed, reliability and performance are at the heart of any top-notch cryptocurrency trading platform.” – Haider Rafik, Chief Marketing Officer, OKX “We innovate on our platform every day, delivering the fastest trade execution speeds for our users, which requires collaboration and team spirit worthy of a real stable.” Zach Brown, CEO of McLaren Racing added: “We are delighted to announce this major partnership with OKX. In a booming field, this long-established cryptocurrency brand offers innovation, analysis and precision to achieve great things. We will work together to take our fan experience to a whole new level.”

OKX wants to improve McLaren Racing fan experience

This partnership brings together two global brands that value innovation and accessibility. The McLaren Racing Fan Engagement Program is constantly evolving. OKX will support the fan experience by providing exciting features and innovative products to bring them closer to the action.

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