Metavers: Meta barred from buying VR startup Within Unlimited

Published on July 28, 2022 at 12:41 pmUpdated July 28, 2022 2:01 pm.

The US Competition Authority (FTC) is once again opposing Meta (the parent company of Facebook, Instagram and WhatsApp). Last night, the FTC announced new lawsuits against the digital giant to stop it from buying the startup Within Unlimited and its virtual reality (VR) exercise app Supernatural.

The federal agency considers the acquisition “illegal”. The deal risks limiting consumer choice and driving up prices, she said, at a time when the social media giant is already a dominant player in the VR market. The FTC adds that if the deal goes through, innovation in the sector could slow down.

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