Metaverse: Niantic wants it in augmented reality

What if the actual metaverse was on the side of Pokémon? The publisher of Pokémon Go, Niantic, is raising 300 million to develop one of these virtual universes that have proliferated lately, at least in word.

The company wants to create an organizational alliance, first of all to affirm the vision of a “metaverse of the real world”. Understand here that the augmented reality star, with his Pokémon Go game that uses a smartphone camera to place virtual objects in the physical environment, does not hear that the metaverse looks like a Second Life accessible through a virtual reality headset .

Another future

Facebook / Meta is trying to build the metaverse on the basis of virtual reality. Niantic, on the other hand, saw its success in location-based games in the physical world with Pokémon Go.

“We are building a future where the real world is filled with digital creations, entertainment and information, making it more magical, fun and educational,” says John Hanke, Founder and CEO of Niantic.

“In these fictional versions of the future, the world has become such a mess that people have to escape from it in a kind of virtual reality where people live, work and play,” he says, speaking of virtual reality universes. “I ask everyone: is this the future you imagine? Is this what you want for yourself? For your children? It is not the future that we believe will happen at Niantic. “

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