Microsoft-Activision, a takeover bid that illustrates the changes in the video game industry

With the announcement of the acquisition of the American video game publisher Activision-Blizzard for almost 69 billion dollars, Microsoft has highlighted the explosion of the video game industry. For comparison, the amount put on the table by the IT giant is about the same as paid up by Disney to buy 21st Century Fox. For several years, video games are no longer considered a niche product in the cultural industry; Microsoft even claims that “it is the fastest growing form of entertainment.”

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