Earlier this year, Microsoft announced its intention to buy Activision Blizzard. The operation should help make up for the group’s lagging behind in the mobile gaming segment, which is now considered the leading video game market.
At the beginning of the year, Microsoft announced its intention to buy Activision Blizzard for a trifle of $ 70 billion – the operation continues, still subject to the approval of the US authorities. However, the operation remains particularly ambitious, both financially and legally (Activision Blizzard is being sued), but clearly for very specific reasons: Microsoft sees this as an opportunity to catch up on the mobile gaming market. Phil Spencer told Bloomberg about this.
According to the boss of Xbox Game Studios, mobile devices are “the main gaming platform” today. He elaborates: “More than one and a half billion people in the world play on mobile platforms, and unfortunately for Microsoft, this is not the platform where [son groupe] present natively, from the point of view of the game; coming out of the console and PC markets, we don’t have as much creativity as we signed successful mobile games.”
Phil Spencer continues: “If you’ve been in the entertainment video industry for a while, you know most of the creators in the industry. So, you know the commands that can do what you are trying to do. We really started a discussion, at least with Activision Blizzard, about their capabilities on mobile platforms and later on PC with Blizzard.”
Therefore, due to the lack of internal resources, Microsoft is interested in Activision due to the workforce and licenses of the King Entertainment subsidiary in addition to mobile adaptations of Activision and Blizzard licenses. The implications for the group’s projects under other licenses are yet to be determined.
We also note that in addition to Microsoft’s passion for mobile devices, Phil Spencer also recalls his attachment to cross-platform, which he clearly sees as the future of video games.