During the confinement period, our behavior changed, and mobile application installations increased. The Global App Trends 2020 report published by Adjust shows how the coronavirus has affected the app industry worldwide and examines long-term trends.
The document highlights the differences between pay and organic installations and notes that, as the market becomes more and more competitive, installations from paid sources represented 30% of total installations in 2019, compared to 24% in 2018.
Many industries are seeing an increase in online sessions and installations in the first quarter of 2020. Games have seen a large increase in installations as people who stay at home seek entertainment online. During the last week of March, the number of installations increased by 132% compared to last year. Game applications experienced a 47% increase in sessions and a 75% increase in installations in the first quarter of 2020 compared to the first quarter of 2019.
Games, professional and catering apps in the top 3
Game applications do not experience significant changes in their use throughout the day. Occasional gaming activity increases by 15% between 12 p.m. and 4 p.m. However, the use of mid-day games increased from very early in the morning (5 a.m.) to a peak at 1 p.m.
As the majority of employees now work remotely, professional applications experienced a considerable increase in sessions (+ 105% compared to the first quarter of 2019), and installations increased by 70%. Revenues are also up 75% as users choose to install premium versions of the software.
As many restaurants are forced to offer only take-out food and drinks, catering apps have also seen a significant increase in sessions, which increased 73% over the same period last year, and facilities applications increased by 21%. Similarly, the use of apps for food and drink peaks between 5 and 8 p.m., representing 31% of the total daily sessions.
Video broadcasting in the era of mobile platforms
E-commerce took a downward turn from the end of March. Installations are down 12% from the baseline established for 2020. E-commerce applications experience a spike in sessions both at lunch time, between noon and 2 p.m., and again between 7 p.m. hours and 22 hours, which represents a quarter of their daily total.
Paul H. Müller, co-founder and CTO of Adjust, explains that “the report shows little evidence to suggest that there has been a fundamental change in user behavior after installation. Users continue to take the same steps in the app, with an average of just over two sessions per day. “
The competition for your attention is strong, since Disney +, Peacock and HBO Max offer streaming to compete with Netflix, Hulu, Amazon Prime and many other OTT platforms. This increase in video streaming shows that the public is increasingly moving to mobile platforms. Suppliers need to focus on these platforms to prevent platforms like Facebook Live, Mixer, Twitch and YouTube Live from stealing their revenue from this growing field.