Technology

Mobile games led half of the video game market in 2021

2020 had been a banner year for the video game market due to crashes, but 2021 will have managed to do even better. According to specialized research firm Newzoo, the video game market generated $ 180.3 billion in revenue this year, up 1.4% year-on-year.

The Asian-Driven Mobile Gaming Market

While the PC and console gaming segments are experiencing a slight decline (-0.8% and -6.6% respectively), mobile games are booming (+ 7.3%). With a turnover of 93.2 billion dollars, in 2021 they represented 52% of the global market (the revenue from advertising in games is not included in this figure). Asian gamers are driving this market, with the games PUGB Mobile (from South Korea’s Krafton), Honor of Kings (from Chinese Tencent) and Genshin Impact (from Chinese miHoYo).

The latter is an RPG-type action game, a style that generated more than 21% of the mobile market revenue in 2020 according to Newzoo. In fact, this is the segment that benefits from the most growth in mobile devices, driven by Chinese gamers, who spend generously to progress in games.

The cloud gaming market has more than doubled

As for cloud gaming, it grossed $ 1.6 billion according to Newzoo in 2021, more than double the previous year. This market is expected to grow with the adoption of smartphones and 5G plans.

The year was marked by several major video game equity transactions, including the closing of Microsoft’s acquisition of ZeniMax (owner of Bethesda studios), Zynga’s acquisition of adtech Chartboost to circumvent the new tracking transparency policy. Apple applications, the acquisition of game developer Moonton by Bytedance, the IPO of Roblox and the acquisition of Peter Jackson’s visual effects studio by the 3D Unity engine.

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