(Reuters) – Elon Musk, the new owner of Twitter, said on Friday that the social network has experienced a “massive” drop in revenue due to pressure from “activists” on advertisers.
The multi-billionaire, who took control of the company last week, added that the drop in revenue came “so far nothing has changed in terms of content moderation and we’ve done our best to appease the activists.”
“Extremely perverted! They are trying to destroy free speech in America,” he tweeted.
When Twitter last released its financial results in July, Twitter, then listed on Wall Street, attributed the drop in turnover to an Elon Musk takeover project and a deteriorating digital advertising market.
Elon Musk said last month that he wants Twitter to become “the most respected advertising platform.”
But several large groups, including General Motors, General Mills and Audi, have already interrupted the distribution of ads on the social network.
(Report by Tiyashi Datta and Nivedita Baloo in Bangalore, French version by Marc Angrand, edited by Keith Entringer)