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Netflix chooses Toronto to set up its headquarters in Canada

Netflix has chosen to locate its Canadian headquarters in Toronto.

An advertising agent for the California streaming giant told The Canadian Press that the company will post a content director position for the new office in June.

Netflix announced in February that it planned to open an office in the country, but said it had not yet chosen its location.

The company hesitated between Toronto and Vancouver, two markets where it shoots several productions.

Netflix also set up a production facility in Toronto two years ago when it rented studios in Queen City on the shores of Lake Ontario.

A representative from the company explained that the choice of Toronto made sense for a variety of reasons, including the sheer amount of talent, partners and international festivals there.

He added that Netflix had not yet decided on the exact location and that it hoped to open a temporary office as early as this summer, before settling in premises permanently, in accordance with public health and safety guidelines. related to COVID-19.

Netflix added that it expects 10 to 15 employees to work at its Toronto office. The first step in recruiting will be to find a content manager, who will work directly with the creators on ideas and presentations for films and series.

Canadian content creation

Job postings for other positions in Toronto will be posted in the careers section of its website.

Netflix’s co-CEO and chief content officer Ted Sarandos said in a February interview that the initiative was “an important first step” towards creating content in Canada.

He said adding an office in Canada would allow Netflix executives to connect with Canadian creators, so they can build relationships and exchange ideas.

“As we grow our business and presence across Canada, we are delighted that Toronto will be our first office in the country,” Sarandos said in a statement Tuesday.

“We look forward to opening our doors and building on the great work we have started with our creative partners, to bring more Canadian artists and stories to the world.”

Netflix has 21 offices around the world, in cities like Amsterdam and Rome.

The company recently celebrated its 10th anniversary in Canada, where it has seven million subscribers.

Mr. Sarandos pointed out that since 2017, Netflix has spent $ 2.5 billion on production in Canada, on titles such as the series “The Umbrella Academy”, shot in Toronto, and the new series “Firefly Lane”, filmed in Vancouver. This latest series is currently the most watched by its subscribers around the world.

Other Netflix shows filmed in Canada include “Virgin River”, filmed in British Columbia, “The Adam Project” in Vancouver and “Locke & Key” in Toronto.

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