Numerous reports show that in 2022, TikTok’s dominance goes much further than the entertainment originally promised. The social network is now used to view news and do research.
TikTok’s influence is no longer limited to entertainment
According to Social Media Today, “TikTok’s meteoric rise is undeniable and unprecedented.” The platform, owned by ByteDance, has spawned new trends in content consumption that have spread to most other media in one way or another. Indeed, new reports show that TikTok’s influence is not limited to entertainment. Younger users are increasingly relying on the app to check news or research products.
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Given the alleged links between TikTok and the Chinese government, these new uses may be troubling. Speaking at Brainstorm Tech 2022, Google Senior Vice President Prabhakar Raghavan said younger users are now turning to Instagram and TikTok rather than Google apps for discovery. He explains that “in our research, we see that 40% of young people looking for a restaurant do not go to Google Maps or Search, but TikTok or Instagram.”
Multifunctional social network
This evolution in usage is not surprising given the app’s ubiquity and popularity among young people. Instagram is trying to keep up. The application has recently launched an interactive map to find popular places (such as cafes, bars, restaurants) nearby. In terms of news content, the UK Communications Authority released a new report this week that shows TikTok is currently the fastest growing source of news among British adults.
Among teens aged 12 to 15, the most popular news platform is Instagram, followed by TikTok and YouTube. Thus, TikTok becomes an application used for multiple purposes. For the US, however, this crazy growth may well slow down. Indeed, earlier this month, an FCC commissioner called on Apple and Google to ban TikTok from their app stores over concerns that the Chinese government could use the app as a surveillance tool.