Gaming

New Xbox campaign, Power Her Dreams, celebrates women

A few months ago, Xbox introduced its mentoring program for women. The goal is to make it easier for underrepresented women to enter the video game industry. Still on the same path, the Seattle brand is pursuing its ambitions with the launch of several initiatives around the world this summer. The goal is to inspire a new generation of players and athletes to surpass themselves and dream big.

Power Her Dreams: campaign in partnership with Vanessa Bryant

It all starts with the new Power Your Dreams campaign. Filmed in collaboration with Vanessa Bryant, wife of the late basketball player Kobe Bryant, it follows the journey of six women who have made their dreams come true. Among them are many athletes, as well as Sarah Bond, who, as the video says, “defines the future of gaming.”

In addition to this video content, the campaign also includes a web portal where basketball and video game fans can submit their dream. For each registration, the green brand undertakes to pay $10 to an association selected from the two selected. All this will last until the next September 30, which will give you time to clarify your most cherished desire.

Apart from this, it is also a partnership with the New York Liberty franchise. For the three games, Xbox will offer a unique basketball court that promises to be “a first in the field.” Finally, we shared with you an initiative that has taken place with the France women’s football team, but it is also present with the England women’s football team. If that’s already a lot, Xbox sets the tone. The brand does not want to stop there and intends to go even further with other partners.

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