NFT: “Stoner Cats” or how to finance an animated series in half an hour

Posted on dec. 2021 at 8:30 AM

“Stoner Cats”, an animated series launched this summer and now in its second episode of about 5-7 minutes, has become one of the most watched alternative financing experiments in the television and film industry. Indeed, the series was launched issuing a little more than 10,000 NFTs (“non-fungible tokens”) in cryptocurrency to obtain more than 8 million dollars, that is to say average inflows of 0.35 Ether (approximately 800 dollars at that time). And the sum was raised in just half an hour.

Its visibility, the series is undoubtedly due to the celebrities who produce or support it. Behind this initiative we find Ashton Kutcher (who played Steve Jobs in the biographical film about the founder of Apple), Mila Kunis (who gave the answer to Natalie Portman in “Black Swan”), as well as actress Jane Fonda or stand -specialist Chris Rock. They also lend their voices to characters created by animation professionals who have worked in films such as “Toy Story 2” or “Happy Feet”. “Last but not least,” Vitalik Buterin, the geek behind the Ethereum blockchain and its currency, Ether (ETH), behind many NFTs, also lends his voice to one of the characters.

Vitalik Buterin in the chat

NFTs are unique digital objects registered on the blockchain to which property rights or bonuses are attached and which are currently being acquired by art or music collectors. But they are also used to raise funds for projects through crowdfunding and are closely followed by the audiovisual industry, especially in animation and independent cinema.

In the case of “Stoner Cats”, the NFTs sold are cartoon-style cat characters. These NFTs first grant the right to view the team’s creations “in perpetuity” because Orchard Farm, the incorporated production company, intends to release other content. But they also allow you to receive gifts such as posters or physical merchandise. A certain number of tokens also allow access to the creation process or even participate in it, with votes on certain elements of an episode. Or do product placement in episodes.


Furthermore, if the NFT “Stoner Cats” do not allow you to be interested in the success of the series, as is the case with other projects of this type, they allow you to participate in an ad hoc company destined to develop at least one animation project per year for three years . This company takes the form of a DAO (Decentralized Autonomous Organization), a blockchain-based business concept that organizes a form of self-management.

Of course, the characters in NFT format can also be resold. They are in limited number, so there is no doubt that one of the interests of investing is to speculate on their appreciation, which itself depends on the success of the series.

Initially, the creators of “Stoner Cats”, which, as its name suggests, contains references to drugs, wanted to go through an alternative system that would give them more freedom of creation. But NFT crowdfunding also makes some dream of a funding process less reliant on traditional channels.

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