Crypto

NFT: these virtual watches are sold for up to 17,000 euros

More expensive than a real Rolex and yet they are only virtual… Jesús Calderón, an American, has understood the fever that is taking over NFT buyers and has chosen to launch a collection of digital toquants, some of which are have sold for more than 17,000 euros

Under the Generative Watches brand, this Chicago resident got into the NFT business, choosing to launch his own range that lucky (and wealthy) shoppers can store on their hard drives and even brag about on social media, or even the worlds. virtual ones that they will allow in a few years. According to Bloomberg, who ironically reports this “welcome to the future” information, Jesús Calderón is inspired by the Rolex brand by offering NFT watches called “Rodex”. On the Generative Watches showcase site, you can admire touches inspired by the Swiss luxury watchmaker’s iconic submariner model.

This virtual watchmaker also explains his approach to the American media by highlighting that the interest of an NFT (non-fungible token) is to guarantee not only the ownership of this original virtual good (such as a work of art) but also the signature of its brand and its authenticity that is recorded on the blockchain.

When asked what inspired him to become interested in watches, Jesús Calderón, who is also a graphic designer, explains: “On Twitter, I saw all these big guys in the cryptocurrency business showing off their watches and their cars. And I was like, ‘Wait a minute. I love watches. I can do 3D. And I don’t see anyone filling that void right now.’ I thought people would like to have large 3D watches as collectibles, especially if they are representative of their real-life counterparts.”

from 600 euros

Imitating rose gold, the reflections of brushed steel or even a leather strap, Jesús Calderón’s NFT watches also dare with novelties that only technology allows with iridescent or inflamed spheres, for example. The young man also explains that he created an algorithm based on Google watch searches capable of automatically creating different types of watches.

And if some models are sold for around 600 euros (which must be converted into Ether, since NFT purchases are only made in cryptocurrency), others are purchased at the price of gold. One model was even sold for more than 17,000 euros, Jesús Calderón explained, noting that most of his clients are “people who already love watches.”

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