No price increase expected for Xbox series, Microsoft says

Xbox Series X

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“We are constantly evaluating our business to provide our fans with a great gaming experience. Our MSRP remains at $299 (£250, €300) for Xbox Series S and $499 (£450, €500) for Xbox Series X.” A Microsoft representative confirmed. If the truth of the day isn’t necessarily the truth of tomorrow, Microsoft’s response is nonetheless encouraging, as the manufacturer wasn’t satisfied with an evasive response or wording suggesting prices for its consoles are about to rise.

You will now have to pay €450 for a PlayStation 5 without a disc drive and €550 for a console capable of playing Blu-ray. Gains occurred in all major markets except the United States, where the current strength of the dollar did not seem to justify breaking the symbolic $500 mark. Sony won’t complain about this, which is fighting its fiercest battle in this market with Microsoft (and, of course, Nintendo, whose Switch remains at the top of sales).

Jim Ryan of Sony Interactive Entertainment called the increase “necessary in the current global economic climate” and indicated that current circumstances, including high inflation, are putting “some pressure on many industries”, including Sony’s business. The speech is similar to that of Meta, who did not hesitate to increase the price of her Quest 2 by 100 euros a few weeks earlier. His helmet also now has the same prices as the PS5 (€450 for 128GB and €550 for 256GB).

Those familiar with the group’s financial results know that currency effects often affect Sony’s results, sometimes positively and sometimes negatively, depending on the strength or weakness of the various currencies, the dollar, the euro and the yen. By jacking up the price of the PS5 nearly two years after its release, a maneuver as rare as it is contested, Sony has made the tactless choice to offset its current difficulties by getting the consumer to pay more rather than lose money on every console. sold and present shareholders with an unfavorable balance sheet.

However, unlike its competitor, which publishes quarterly detailed performance data, the question of profitability seems to fall less on the shoulders of Microsoft, which in its 20-year history has never reported profit or loss on a regular basis. . And if we really need to be wary of Microsoft’s growth one day, something tells us we’d better look into a Game Pass subscription.

For its part, Nintendo hasn’t commented since Sony’s announcement, but has already said it’s not going to raise the price of the Switch earlier this month in front of the Nikkei mic. And this despite the increase in prices for other devices, for example, from Apple. I must say that after almost six years on the market, the profitability margin of the Switch is clearly much more comfortable than that of the new generation of consoles.

  • Also read | Sony raises the price of PS5 by 50 euros in Europe “due to the global economic situation”

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