OnePlus will also retain its Oxygen OS mobile operating system, but will further integrate with Oppo, a Chinese brand owned by BBK Electronics.
Pete Lau, CEO of OnePlus, indicates on the smartphone manufacturer’s website that the company will “continue to integrate” its activities with Oppo, while remaining independent.
Responding to a question, OnePlus specifies that Oxygen OS will remain the OS run on its smartphones.
“Leverage additional shared resources”
Here’s what Pete Lau says about it:
“Last year I took on additional responsibilities overseeing product strategy for both OnePlus and Oppo. Since then, we’ve integrated a number of our teams with Oppo to better streamline our operations and leverage additional shared resources. After seeing the positive impact of these changes, we decided to further integrate our organization into Oppo. “
It’s unclear exactly what this integration will mean, but OnePlus will operate independently and likely remain a mid-range smartphone brand. These agreements are not uncommon in other sectors. For example, Hyundai and Kia share components, but have distinct designs and brands.
OnePlus is growing in popularity, but remains a small player globally. Ultimately, OnePlus will likely become another brand in the BBK Electronics stable. BBK Electronics is the parent company of Oppo, Vivo, OnePlus and Realme.