First blockchain ecosystem and first cryptocurrency exchange in the world, Binance supports, as an official sponsor, the 33rd edition of the African Cup of Nations soccer called CAN TotalEnergies 2021, which takes place from January 9 in Cameroon. This structure sponsors a large-scale football event for the first time. Binance thus brings, through this partnership, its global brand and technology to African football. This sponsorship deal makes, according to a briefing note, Binance the exclusive crypto and blockchain partner of this competition. “I am delighted to welcome Binance as an official sponsor of the CAN tournament this year. Through this alliance with CAF, Binance will connect with its users and the African community through soccer.
CAF is ready to embrace blockchain-based technology and its impact on the future of African football development. I am sure that together, with Binance, we can take African football to a new level”, said Veron Mosengo-Omba, Secretary General of CAF. Like him, Yi He, co-founder and CMO of Binance, also welcomes this collaboration. “With a population of 1.2 billion Africans and the prevalence of blockchain technology and its use cases, we believe that the African continent could lead the future of the blockchain industry. We will continue our efforts to drive mainstream crypto adoption, so that more people can understand crypto and Binance.
From son coté, Emmanuel Babalola, Director of Binance pour l’Afrique, said the firm of son entreprise, d’être an official sponsor of the CAN, surtout that “le football est le sport le most populaire en Afrique, celui qui unit tout the continent.” “It supports our mission to mainstream crypto across the continent,” he adds. Binance is also the official partner of Assist of the Day / Binance Assist of the Week / Binance Assist of the Tournament, which will be promoted on channels of CAF social networks, including Facebook, Instagram, Twitter, TikTok and on six CAN sites in five cities in Cameroon More than 160 nations are broadcasting this CAN 2021 live with an audience of more than 300 million people.
The final is scheduled for February 6. Note that Binance has provided free crypto education courses to over 541,000 Africans since 2020 on topics ranging from user protection to building a career in blockchain. Its mission is to drive blockchain adoption and enable greater access to financial services for the unbanked around the world.
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