PlayStation 5: Japanese retailer finds a solution to avoid resellers

Since its commercial launch on November 20, 2020, the PlayStation 5 has experienced near-constant stockouts. On the one hand, the number of consoles available is limited, with a worsening of the situation due to the arrival of a shortage of components. But even so, stocks are also regularly captured by resellers who amplify the shortage phenomenon to resell the machines for 2 to 3 times their price on the gray market.

To limit the action of resellers and ensure that the consoles are not resold, the GEO chain has adopted a new strategy in Japan: the sale by lottery and on quite special conditions.

Therefore, for a chance to purchase a branded PS5, you need to register for a giveaway. And when users are attracted, it is a PS5 something special that is offered to them.

Because to avoid resale, the sign indicates that the boxes are systematically opened, the protective bands are torn and the DualSense packaging marked with a large cross.

With this procedure, it becomes more difficult for resellers to resell machines that are automatically considered second-hand and are no longer new.


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