Axel May, edited by Laura Laplaud
11:20 am, December 4, 2021
Paris Saint-Germain takes stock of esport, five years after its debut. Still little known by the general public, this “video game” section is a fundamental economic bet for the Parisian club that intends to take advantage of it internationally. But beware, who says that esport does not necessarily mean soccer video games.
It’s time to take stock of e-sports at Paris Saint-Germain. Five years after its beginnings in this environment, this “videogames” division is a fundamental economic bet for the club. PSG has a FIFA team, this very popular football game, but the capital club mainly seeks to develop its brand internationally, thanks in particular to League of Legends and Dota, online battle games. “It is this type of game that we are also in through our Asian teams,” said former footballer Nadia Benmokhtar, director of e-sports at Paris Saint-Germain.
“3 to 4 million followers in each game”
“Esport, vulgarly, is all that are video game competitions and inside that big hat there are some very powerful games. To give you some examples, our Dota team, which was in the final of the last World Cup, is between 3 and 4 million of followers in each game. It allows us to go to attract new audiences, new fans, “he recalls.
Present for the first time in Europe, PSG is now targeting the Asian market with China in its sights. “On maintient qu’on est le seoul des grands clubs européens à avoir cette vision. Beaucoup d’entre eux sont déjà engages sur certains jeux, mais n’ont pas cette diversité”, souligne Fabien Allègre, le directeur de la marque du Paris San German.
Therefore, Paris Saint-Germain intends to break with the clichés about this discipline and give it more international recognition.
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