The recipe for the legendary giant sauce has been kept a secret for 50 years. But this Wednesday, November 24, for 24 hours, fans of the fast food brand will be able to bid to win this recipe, in a somewhat special way. The biggest fan, or simply the highest bidder, will own the one giant sauce recipe. Although you will have the secret mixture of ingredients, you will not be able to use it as it is in your kitchen: it will have been artistically transformed and cannot be deciphered by anyone.
Quick CEO Kevin Derycke recorded the recipe in a closed soundstage. This recording was then turned into a single sound wave to make the recipe visual. The wave, in turn, will translate to NFT or Non-fungible Token. This innovative technology can be viewed as a digital proof of authenticity. This certificate, registered in the blockchain, makes the buyer the exclusive owner of the digital work.
Thanks to NFTs, digital artists can “protect” their works and sell them legally. This booming cryptocurrency is becoming increasingly popular with the general public. Very recently, for example, the best victories of the cyclist Wout van Aert were sold by NFT. Therefore, it is only a matter of time before they become an attractive investment.
“We are very proud to be able to sell our Giant sauce recipe in such a unique and innovative way. The recipe has been a well-kept secret since 1971. This is why Belgians have been begging us for 50 years to reveal our method of preparation. Thanks to NFT technology, the recipe will sell like a work of art to a great lover. This action is without a doubt the icing on the cake of our 50th anniversary! “Says CEO Kevin Derycke.
Take part in the auction at www.quick.be/fr/giant-nft!
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