Technology

SEO: illustration puzzle

You don’t judge a book by its cover. But in the world of SEO, text without an illustration will not have the same impact on readers as short text with a beautiful image.

Some niches cannot do without illustrations: these are sites about cooking, travel, beauty, etc.

Similarly, content shared on social media has been shown to provide better sharing and virality when accompanied by a photo. However, you can have a very beautiful pen and be a rude jerk with a camera. So how do you find great illustrations?

Image banks and photo aggregators

First step: Check out free images or Creative Commons image banks. Depending on the subject, this may be enough to gain happiness. Of course, you must correctly name the images and respect the Creative Commons licenses. This means that you must set up your site in such a way that you can credit the original author.

You can try your luck on Pixabay, Flickr, and AllTheFreeStock. It is a kind of search engine for all image and video banks offering free content.

Unfortunately, you won’t always find what you’re looking for in free image banks or on Creative Commons. Sometimes a niche is too specialized.

Alternative group buys SEO

So we need to look for platforms like TwentyTwo. If you signed up for the SEO Bulk Buy service, you may already have access. Otherwise, there are SEO group purchases for TwentyTwo.

Another possibility: online image banks such as Alarmy or ShutterStock. Problem: images are paid and relatively expensive. Again, there is mutual access to this type of service. You can get away with it for a few euros.

You may already have access to the image bank without even knowing it. If you use Canva to create infographics or presentations, and you have the appropriate license, you probably already have access to an image bank of vectors, photos, or charts. In some buy SEO group, you have access to Canva.

last resort

Let’s say you couldn’t find what you were looking for at all, and none of the options listed above helped you find the image you were looking for. The solution remains, but it’s not entirely moral: digging through videos on YouTube and other video-sharing platforms. Just take a screenshot and remove all marks with an online program.

The quality is generally poor and it’s not the cleanest method. We’ll say it’s the last resort.

Create your own illustrations

Should you illustrate your content at all costs? Yes, especially if you have a tech site with tutorials. In this case, you are obviously taking your own shots and your own illustrations. The use of other people’s work in this area is out of the question.

Likewise, don’t use images from other social media users. Besides the moral aspect, the legal aspect is really problematic. But nothing prevents you from asking permission.

What about your own production? If you have images, infographics, illustrations, use photo software to mark them up. It’s especially outrageous to see computer graphics we’ve produced circulating on social media without crediting the author. If you have a logo, use Canva to watermark your content. The IrfanView software also allows you to add relatively simple watermarks to your products. Free and easy to use, it allows you to batch process images in a very simple way.

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