Smartphone maker Essential closes its doors

It was in the air, it’s now official: the manufacturer Essential, co-founded by Andy Rubin – considered to be the creator of the Android OS – is closing its doors. The Californian manufacturer announced on Thursday that it would immediately stop supporting its PH-1 smartphone, which caused a sensation when it was launched in the summer of 2017, by being the first phone to display an almost borderless screen as well as ” a notch on the front.

Despite its launch on the market in May 2018, the American start-up will never find a buyer, despite a number of projects in the boxes, including a smartphone only known by the acronym GEM, which will never see the light of day.

However, it had made a few purchases last year, including Cloud Magic and the Newton Mail service, which for its part will stop operating from April 3.

PH-2 will never see the light of day

“Despite all our efforts, we have now taken GEM as far as we can and unfortunately we have no clear path to deliver it to customers. This is why we made the difficult decision to cease our activities and to close Essential ”, thus indicated the direction of the company this Thursday.

She said that, “as part of the business liquidation, the PH-1 security update released on February 3 is the latest update from the Essential software team,” while “Existing Newton Mail users will have access to the service until April 30, 2020”.

Note that the company has announced that it will provide its users with a tool kit on the Github platform, in order to allow them to continue to personalize and enrich their smartphone. As a reminder, Essential Products had raised $ 300 million when it was launched, notably from Amazon, Tencent and Foxconn. Its first smartphone, the Essential Phone PH-1, released in August 2017, had unfortunately not met with the expected success. According to IDC, there were only 88,000 copies sold in the last six months of 2017.



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