The iPhone is once again number one in China, according to Counterpoint Research’s monthly Market Pulse service, which notes that Apple’s iconic device is gaining a lot of ground over rivals that run Google’s Android mobile operating system. With growth of 46% month-over-month, Apple experienced the strongest growth among all the major brands in China in October 2021.
The biggest victim of Apple’s growth has been Huawei. The Shenzhen-based firm has seen its market share decline in the past two years. However, it now appears that Huawei’s misfortune has created a vacuum that Apple has exploited, especially in the last two months.
Part of that growth was driven by strong demand for the new iPhone 13. “Overall, the Chinese market has been slow throughout the year and Apple’s growth is a positive sign. She says Chinese smartphone users are maturing fast and looking to buy more high-end devices, which may be a good opportunity for brands. The supply chain is also prioritizing higher-end and higher-margin devices amid shortages, ”says Varun Mishra, Senior Analyst at Counterpoint.
In general, it doesn’t change much. Samsung is still the largest maker of Android devices, although there is some data to suggest that Apple has finally overtaken Samsung in terms of global market share. However, many questions remain, both about supply problems and the ability of another Chinese brand to take the torch from Huawei.
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