Since the start of the pandemic in 2020, smartphone sales have never been this low, with just 287 million units shipped in the second quarter of 2022.
The top smartphone seller is Samsung with 61.8 million smartphones shipped, a 21% market share, just ahead of Apple, with 48.5 million iPhones shipped, a 17% market share.
Samsung leads the way followed by Apple
According to Canalys, Samsung shipped 6% more smartphones than in the same quarter last year, but 16% fewer smartphones than the previous quarter. “Despite a 6% year-on-year growth, Samsung shipments fell 16% quarter-on-quarter as the supplier struggled with low inventory levels, especially in the mid-range segment,” said Runar Bjorhovde, analyst at Canalys.
Even the growth of Apple’s previously booming services business fell from 17% in the second quarter to 12% this quarter. Tim Cook, Apple’s CEO, told US CNBC that the costs of logistics, wages and some silicon components were high, adding that Apple is now hiring employees “intentionally”.
Also, according to Canalys, Chinese sellers Xiaomi and Oppo round out the top five. Xiaomi ranks third with 39.6 million units shipped in the second quarter of 2022. OPPO is in fourth place with 27.3 million units shipped, ahead of Vivo. and his 25.4 million
From deficiency to surplus
Toby Zhu, an analyst at Canalys, says the supply chain troubles are not over yet, frustrating the tech industry: now that shortages are easing, the sector may finally be facing oversupply due to weak requirements.
“Supply chain shortages are no longer the most pressing issue: parts orders are rapidly declining and suppliers are starting to worry about oversupply,” he says.
“This situation has led to lower prices for key components, which has resulted in cost savings for suppliers. Suppliers can use these additional savings to improve the competitiveness of products they launch in the second half of the year. At the same time, getting rid of old models can be even more difficult. An oversupply situation requires more planning capacity from suppliers than a shortage period. »
Sales in China hit by lockdown
Canalys also says shipments to mainland China fell 10% year-over-year this quarter to 67.4 million units. Key cities such as Shanghai emerged in early June after months of Covid-19 lockdown, but the nationwide 618 event on June 18 did not have the same impact as in 2021. Except for Apple.
Apple shipped 9.9 million iPhones in the quarter and dropped to number five, with shipments up 25% year-over-year. In second place is Honor with 13 million units shipped, up 88% from last year. Vivo maintains its top spot with 13.2 million units shipped, but this figure is down 28% from the previous year.
“Apple has also benefited from robust demand in the premium segment despite significant shutdowns in key cities. The seller’s active marketing during the promotion period was also a key factor,” says Toby Zhu.
Galaxy S22 and iPhone 13 stand out
For its part, Strategy Analytics estimates that global smartphone shipments this quarter are down 7% from the second quarter of 2021, when 291 million units were shipped.
The analyst also lists Samsung as the top seller with 63 million units shipped, accounting for 22% of the market. Demand for the recently launched flagship Galaxy S22 series remains high, the report says, especially for the more expensive S22 Ultra model.
Apple shipped 48 million iPhones, up 3% from the previous year, and occupied 16% of the market. Over the past 10 years, this is Apple’s highest Q2 market share. This result is achieved at the expense of large Chinese brands, which are hindered by poor performance in the domestic and international markets. “Apple had a strong quarter with the iPhone 13 lineup continuing to grow in the US, China and other key markets,” said Woody Oh, director of Strategy Analytics.