While 2020 was already a record year for mobile app developers, 2021 is likely to drive the market even higher. In 2021, app spending increased 25% compared to last year, reaching $ 135 billion. The market shows no signs of slowing down, although developer rules for Apple and Google app stores and in-app payments have come under more scrutiny in recent months. As usual, Apple’s App Store leads app stores in terms of revenue generated, while Google Play Store leads app downloads.
According to mobile analytics company App Annie, Apple raised $ 87.5 billion from iOS users in 2021, a 65% share of the $ 135 billion in total revenue generated by mobile apps, while Google Play raised $ 47.25 billion. million, despite a larger user base. Sensor Tower’s estimates for 2021 are slightly different, though in the same range: According to rival App Annie, mobile app spending reached $ 133 billion in 2021, an annual growth of 19.7% compared to 2020. .
The two analyst firms questioned whether spending on mobile applications will decline with the gradual lifting of restrictions linked to the pandemic. Suffice it to say, your answers should appeal to application developers. Sensor Tower estimates App Store revenue to reach $ 85.1 billion in 2021, up 17.7% from 2020, while Google Play spending will increase 23.5% to $ 47.9 thousand. million, compared to $ 38.8 billion in 2020.
According to Sensor Tower, Google Play downloads will exceed 100 billion by the end of 2021, compared to just over 30 billion for the App Store. Relative downloads from app stores line up with 70% to 30% market share divided between Android and iOS devices in use worldwide today.
Mobile games are popular
Mobile games continue to be the main driver of app spending on the App Store and Google Play. In 2021, these applications generated an approximate amount of 90 billion dollars. In fact, gamers are the biggest spenders across all app categories. They contribute about 60% of the revenue from iOS and almost 80% of the revenue generated on Google Play. The other major source of spending is social and entertainment app users. According to App Annie, entertainment apps are expected to hit $ 12 billion by 2022.
Sensor Tower estimates that mobile gamers will spend $ 52.3 billion globally on the App Store by the end of 2021, 9.9% more than the $ 47.6 billion recorded in 2020. Google Play players will spend $ 37.3 billion worldwide in 2021, an increase of 16.6% from $ 32 billion in 2020. App Annie notes that video and editing applications have seen the strongest growth in 2021, driven by the pandemic and the growing use of TikTok. CapCut, for example, a video editing tool for TikTok videos, has gained many downloads.
Across businesses, growth in the use of video to support telecommuting and hybrid work has been led by Zoom, Microsoft Office, and Teams. Video streaming is also becoming more popular as 5G deployments expand. In terms of spending, they have gained platforms such as YouTube, TikTok, Disney +, HBO Max, Piccoma, Tinder, Twitch and Google One, according to App Annie. Sensor Tower estimates that Google One-related spending to manage Google’s cloud storage will reach $ 1 billion by the end of 2021, more than double the $ 448.5 million earned in 2020.
Facebook app installs in both app markets will reach 624.9 million, down 12% from the 707.8 million achieved in 2020. In contrast, TikTok achieved 745.9 million installs in both app stores, it says Sensor Tower.
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